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Jan 22

Rules Based Systems for optimizing ads are killing your business

Calculating optimal bids are all rage around the internet especially around the Amazon ecommerce business and the most frequent formula given is Bid = sales/click* target acos. While this may provide a good indication of what your bid might be, this is a classic case of putting the cart before the…

2 min read

Rules Based Systems for optimizing ads are killing your business
Rules Based Systems for optimizing ads are killing your business

2 min read


Jan 17

What 2023 Media Trends Reveal About Retail Media

Retail media, which is now the third largest digital channel, is expected to grow by 53.4% year over year (YoY) by the end of 2022. Compared to the 14.9% overall YoY growth in digital advertising spending, retail media is the hottest niche in one of the hottest industries. Consumer goods…

9 min read

What 2023 Media Trends Reveal About Retail Media
What 2023 Media Trends Reveal About Retail Media

9 min read


Jan 17

Amazon Sponsored Display vs DSP: What are they and How Are They Different?

To properly target their audience and broaden their reach on Amazon Canada, marketers must improve their advertising strategy. It’s crucial to be aware of all the ad formats Amazon offers, including Demand-Site Platform (DSP) and Amazon Sponsored Display, if you’re just starting to promote your company. You should think about leveraging…

9 min read

Amazon Sponsored Display vs DSP: What are they and How Are They Different?
Amazon Sponsored Display vs DSP: What are they and How Are They Different?

9 min read


Jan 12

Amazon Acronyms Cheat Sheet

Learning Amazon jargon might be challenging. Fortunately, we have created a helpful cheat sheet for novice FBA sellers to make selling a little bit simpler. Let’s start now. 1P — First Party In a first-party relationship (1P), the brand serves as the wholesale supplier while the marketplace serves as the retailer. 3P — Third…

9 min read

Amazon Acronyms Cheat Sheet
Amazon Acronyms Cheat Sheet

9 min read


Dec 27, 2022

The 2022 Ultimate Resource for Amazon ACoS

The important number Amazon ACoS, which stands for an advertising cost of sale, helps Amazon sellers figure out how much advertising costs and how profitable a campaign is. In the cutthroat world of eCommerce, advertising is one of the quickest ways to boost sales. But to get the most out…

10 min read

The 2022 Ultimate Resource for Amazon ACoS
The 2022 Ultimate Resource for Amazon ACoS

10 min read


Dec 11, 2022

An In-Depth Analysis of Amazon’s Product Detail Pages

Your Amazon Product Detail Page has never been more important, and in a world where there are only so many top digital shelves, it needs to be more memorable. Whether this is your first or hundredth time reading about how to improve your Product Detail Page (PDP) on Amazon, this…

9 min read

An In-Depth Analysis of Amazon’s Product Detail Pages
An In-Depth Analysis of Amazon’s Product Detail Pages

9 min read


Nov 14, 2022

How to Internationally Sell On Amazon Saudi Arabia

In Saudi Arabia, Amazon is thriving in a full-fledged method to attract customers in a long-term perspective. The online sales on these platforms are quite captivating and attractive, attracting a sizable audience to any certain brand goods. Today’s online sales successfully balance the supply and demand of the goods to…

8 min read

How to Internationally Sell On Amazon Saudi Arabia
How to Internationally Sell On Amazon Saudi Arabia

8 min read


Nov 14, 2022

Everything You Need to Know about the Amazon Brand Referral Bonus and How It Works

External traffic, or exposure to your products from sources other than Amazon, has long been a useful tool for Amazon merchants. Off-Amazon traffic provides several potential advantages, such as improved ranking power, more brand recognition, and the capacity to control your traffic source and develop a clientele. Cost, however, prevents many…

9 min read

Everything You Need to Know about the Amazon Brand Referral Bonus and How It Works
Everything You Need to Know about the Amazon Brand Referral Bonus and How It Works

9 min read


Nov 9, 2022

Amazon KDP Advertising: 2022 Guide

Your paperback or e-Book on Amazon has been released on the shelves after much effort, sweat, and tears. But after your book goes online, it becomes silent, and it appears that nobody is buying anything or even looking at your booking ad. How then can you promote your book on Amazon? You…

8 min read

Amazon KDP Advertising: 2022 Guide
Amazon KDP Advertising: 2022 Guide

8 min read


Nov 9, 2022

The Ultimate Guide to Amazon Sponsored Display Advertisements (2022)

Amazon provides a range of advertising solutions so you can decide who or what your advertisement targets as well as where it will appear. Sponsored Display Ads, formerly known as “Product Display Ads,” are innovative remarketing advertising product from Amazon that enables you to display your ad to customers who have…

9 min read

The Ultimate Guide to Amazon Sponsored Display Advertisements (2022)
The Ultimate Guide to Amazon Sponsored Display Advertisements (2022)

9 min read

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Ecommerce Intelligence

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