Retail media, which is now the third largest digital channel, is expected to grow by 53.4% year over year (YoY) by the end of 2022. Compared to the 14.9% overall YoY growth in digital advertising spending, retail media is the hottest niche in one of the hottest industries. Consumer goods…

To properly target their audience and broaden their reach on Amazon Canada, marketers must improve their advertising strategy. It’s crucial to be aware of all the ad formats Amazon offers, including Demand-Site Platform (DSP) and Amazon Sponsored Display, if you’re just starting to promote your company. You should think about leveraging…

Learning Amazon jargon might be challenging. Fortunately, we have created a helpful cheat sheet for novice FBA sellers to make selling a little bit simpler. Let’s start now. 1P — First Party In a first-party relationship (1P), the brand serves as the wholesale supplier while the marketplace serves as the retailer. 3P — Third…

The important number Amazon ACoS, which stands for an advertising cost of sale, helps Amazon sellers figure out how much advertising costs and how profitable a campaign is. In the cutthroat world of eCommerce, advertising is one of the quickest ways to boost sales. But to get the most out…

Your Amazon Product Detail Page has never been more important, and in a world where there are only so many top digital shelves, it needs to be more memorable. Whether this is your first or hundredth time reading about how to improve your Product Detail Page (PDP) on Amazon, this…

In Saudi Arabia, Amazon is thriving in a full-fledged method to attract customers in a long-term perspective. The online sales on these platforms are quite captivating and attractive, attracting a sizable audience to any certain brand goods. Today’s online sales successfully balance the supply and demand of the goods to…

External traffic, or exposure to your products from sources other than Amazon, has long been a useful tool for Amazon merchants. Off-Amazon traffic provides several potential advantages, such as improved ranking power, more brand recognition, and the capacity to control your traffic source and develop a clientele. Cost, however, prevents many…

Your paperback or e-Book on Amazon has been released on the shelves after much effort, sweat, and tears. But after your book goes online, it becomes silent, and it appears that nobody is buying anything or even looking at your booking ad. How then can you promote your book on Amazon? You…

Amazon provides a range of advertising solutions so you can decide who or what your advertisement targets as well as where it will appear. Sponsored Display Ads, formerly known as “Product Display Ads,” are innovative remarketing advertising product from Amazon that enables you to display your ad to customers who have…