The Importance of Hiring An Amazon Account Manager
Have you joined Amazon’s wonderful marketplace only to find yourself competing with others? Even if you’ve given everything you’ve had to grow your business since the beginning, does it seem like your competitors are constantly one step ahead of you? You may have tried to figure out what you were missing or lacked, but everything still appears out of control, doesn’t it? So, don’t be concerned and stop so soon!
When you believe you won’t be able to manage your Amazon account on your own, there are specialized professionals who can help. This may indicate that you require assistance from a reputable Amazon account management service.
However, because different businesses employ different strategies, let’s start with this. What is the account manager’s job description? Can an Amazon account manager assist you in staying one step ahead of the competition? How do you tell if the person you hired is the correct one for the job? All of these queries will be answered in this article.
Who Is An Amazon account manager?
The Amazon account manager can help you set up, plan, and execute a successful Amazon eCommerce campaign. The professional will assist you with any questions you may have about your Amazon account and will provide you expert advise. The manager sets a strategy and assists you in reaching your goals after you discuss your business objectives.
According to Amazon, account managers typically supervise 12–15 accounts. That figure was established by taking into account the account manager’s capacity to focus on each account while also ensuring that they can assist you in meeting your business objectives.
What Can an Amazon Marketplace Account Manager Do For You?
The following is a detailed overview of what an Amazon account manager does.
Assists You in Getting Started in the Market
It’s a good idea to hire an account manager while you’re just getting started. Because you may be unfamiliar with the Amazon marketplace, having an expert explain how it works can be beneficial. You and the manager will first talk about setting up an Amazon account, after which you will be asked about your company’s nature, aims, preferences, and other details.
- Setup and management of amazon listing: This entails listing optimization, which is completing actions that assist your product in achieving a high ranking in search results. To achieve an excellent product rating on Amazon, you must first grasp how the platform’s algorithm works, then apply relevant search phrases and generate sales.
- Google’s search engine optimization (SEO): Amazon’s premium account management services also include search engine optimization for both Amazon and Google. You’ll be able to rank for two popular platforms this way.
- Preparation and distribution of the product: Before your long-awaited product launch, an Amazon seller central account manager ensures you have everything in order. Before the event, he/she ensures that campaigns are up and running for maximum awareness. He or she is also in charge of inventory and ensures that you have enough supply.
Helps with the development of comprehensive strategies
An account manager, as indicated briefly before, develops an eCommerce strategy based on what you’ve discussed. This plan will assist you in identifying the gaps in your eCommerce business as well as chances for growth.
If you already have a business plan in mind, you can talk to the manager about it and see where you can improve it. Account managers want to make sure that everything you do from now on will help you come closer to your objectives. If you’re a rookie to the marketplace and are feeling a little overwhelmed, you can now relax with the help of an Amazon account manager.
Identifies the Right Team for the Right Problem
The manager can speak with a team of professionals if you have any questions or concerns about your Amazon account. These individuals are experts in a variety of crucial account management areas, including listing optimization, PPC advertising monitoring, content marketing, reputation management, stock and inventory concerns, and more. Managers serve as a link between the seller and a team of Amazon specialists, in addition to assisting with account operations.
Updates and Recommendations for Your Account
If you’re trying to accomplish everything on your own, regular monitoring and updates can be a difficult task. Someone will keep track of your daily, weekly, monthly, and yearly goals if you hire an account manager. These are verified on a regular basis to ensure that everyone is on the same page and that you have control over your plan. As a bare minimum, you can speak with your account manager once a month, but more sessions are available if necessary.
In addition, the manager offers expert advise on critical aspects of the business plan. These areas include (but are not limited to):
- Account health
- Conversion growth
- Shipping management
- International expansion
The manager can determine what activities you’ll need by giving crucial information about your company. For example, Amazon recommends Fulfillment by Amazon based on fulfilment techniques (FBA). Your Amazon FBA account manager will explain how this can help you meet your objectives. Many sellers claim that shipping to FBA helps them sell more, which can help them rank higher.
What Makes a Vendor Account Manager Different?
Vendors on Amazon, unlike sellers, have account managers assigned to them immediately. An Amazon vendor account manager is often in charge of inventory selection and order management.
- Account managers for vendors are overworked. They work on a variety of projects with tight deadlines and long hours, which you should be aware of.
- Their main purpose is to devise techniques for establishing strong working relationships with partners.
- The fundamental foundations for demonstrating what they can perform for you are successful margin targets and consistently expanding revenue.
- Not all vendor managers have prior experience. Some of them have just been on Amazon’s MBA program for a few months. Students are given the opportunity to work in a range of roles throughout the organization.
The advantages of employing an Amazon account manager
Aside from the responsibilities listed above, Amazon account managers can also help you with other elements of your business. The advantages of hiring an account manager for your Amazon business are listed below.
Assists you in avoiding the learning curve
Because of the marketplace’s complexity, new Amazon sellers may find it challenging to maintain their enterprises, especially if they are unfamiliar with the essentials. As a result, before setting up a seller account on Amazon, newcomers must educate themselves. They should also familiarize themselves with the Seller Central tools. As a result, they will be able to make the most of these tools in order to operate their business and flourish.
Using an Amazon comprehensive account management service, on the other hand, lets you to bypass the learning curve and avoid beginner mistakes. Because of their experience in the field, account managers are familiar with both basic and sophisticated policies and can deal with them quickly.
They can also help you with some of the issues you could have as a new Amazon seller. Without them, you’ll have to learn the hard way, which can result in income loss and maybe dangerous scenarios.
Always Assists you in growing your company.
You should not be pleased with your company’s growth alone as a business owner. If you want to make more money without having to spend more, you should strive to grow your company instead. Fortunately, Amazon account managers are industry specialists who can conceive of innovative ways to grow your organization.
They will also set the tone for you by providing realistic and suitable guidance and recommendations that you can implement. They will not, however, abandon you in the middle. Instead, they’ll help you until you’re able to run your company on your own.
Finds custom-tailored solutions for your business problems
Businesses, like education, do not operate on a one-size-fits-all philosophy. Businesses don’t all operate under the same models, offer the same products, or face the same challenges. As a result, each organization will require unique tactics and problem-solving approaches.
If you don’t know what strategies to use, you can make the wrong decision, wasting time and money. However, with the help of accounting managers, you can avoid this. They’ve worked with a variety of companies, allowing them to figure out which ones operate best and which don’t.
What Makes An Excellent Amazon PPC Manager
Being a good Amazon manager takes more than simply technical expertise. It also demands effective communication, continuous learning, and other factors.
Adopting certain traits and techniques and applying them to the campaigns you manage and your overall campaign manager attitude is the key to becoming a great Amazon manager.
They Are Adaptable.
Having a standard operating procedure (SOP) is a wonderful thing; standardisation offers you a place to start. You don’t want your entire Amazon PPC management plan to be ruled by protocol and strict restrictions all of the time, though. Because each client and campaign is different, you may need to vary from normal process to achieve the customer’s goals.
Furthermore, Amazon’s advertising landscape is continuously being tweaked and rearranged. If you want to be in the Amazon PPC game for the long haul, you must be able to roll with the punches and swiftly adjust to changes.
Attending workshops and conferences, watching sales trends across accounts, reading online news and journal articles, and generally immersing themselves in the business are all ways that successful Amazon marketers remain on top of the newest trends in their sector.
Draw Inspiration From Competitors
Keeping an eye on the competition is essential for any company. Competitors usually have a lot to teach you.
To learn from them, your manager will track of their activities and fully comprehend their entire strategy. They will use this information to create and maintain a competitive advantage that allows you to stay one step ahead of your competition at all times.
There are a plethora of other brands selling identical products, whether you’re a beginner or seasoned Amazon seller. As a result, you must conduct competitive analysis in order to gain a competitive advantage.
The first step of your competition analysis will assist you in identifying your primary competitors as well as their campaign strategies. Then, after more research, you’ll have a better idea of what’s going on and figure out the below details
- Keywords and search queries that are generating more sales for your competitors
- Keywords that perform best, poorest, and are under utilized
- Volumes and rankings of keyword searches Product price Ad copy, ad locations, and reviews are all important factors to consider.
The idea is to find competitive gaps, rank for profitable keywords that your competitors aren’t targeting, improve sales, and provide a good return on investment and that is where your manager comes into play.
They Always Follow Through On Their Promises
If you say you’ll help your client with their campaigns, follow through. Keeping one’s word and holding oneself accountable, regardless of business or trade, is what separates top achievers from low performers.
Mutual trust is the core of strong client-manager relationships, and you want to maintain that trust. If you establish a reputation for doing what you say you’ll do, it will follow you from client to client, giving your clients more confidence in you.
Get the most out of your account management services with these tips.
You might just focus on the services they claim to supply if you opt to use Amazon seller account administration services. However, if you want to get the most value for your money, you must be intelligent and follow the guidelines outlined below.
Inquire about SEO-related issues.
In every Amazon e-commerce firm, SEO is critical. It is what will increase the visibility of your product listings to customers. The better your score, the more visible you will be, which will lead to more purchases.
So, if you’re not sure how to optimize your listings before launching your products, consult with your account manager. Consult with a professional about how to create the listing, which keywords to include, and which photographs to utilize.
Explore several business directions and goals.
Amazon is always changing, and so should your company. You will be left behind if you do not adapt to the changes in the industry. Your sales will also be unable to keep up. You will face rapid changes and fresh competition, especially on a large marketplace like Amazon, encouraging you to level up your game.
If your company needs to change directions or set new goals, it is vital to consult with specialists. Consider whether you should try PPC advertising, apply for Brand Registry to avoid hijackers, or bid for Sponsored Ads with your account manager. This allows you to take risks while remaining safe.
Don’t be afraid to inquire about their Amazon management methods and gain a better understanding of how they operate.
You have the right to raise questions about your account manager’s ideas as a business owner. Yes, they are specialists, but if you are unsure or uncomfortable with their plans, you can still inquire. Allow them to explain their methodology and examine their proposals before making a decision. It is preferable to be actively involved in the management of your company rather than taking everything that is delivered to you.
You will profit from Amazon account managers’ services whether you are a new seller or not. Their mission is to give you with the high-quality services that your e-commerce business requires. Set up your account, create a well-optimized product listing, manage your inventory, and launch your product are just a few examples.
You can also ask for help with Amazon seller programs like as FBA, Brand Registry and Protection, and others. Furthermore, you can get the most out of their services by asking SEO-related questions, brainstorming company ideas and goals, and, if required, criticizing their methodologies.